Dee Brock, Founder of Iconic Dallas Cowboys Cheerleaders, Dies at 96
Dee Brock, the founder of the Dallas Cowboys Cheerleaders, has died at the age of 96. She created the iconic squad in 1960 and served as its director until 1975.
Greenville Spartanburg Asheville Anderson, SC, September 25, 2026 — Dee Brock, credited with establishing the globally recognized Dallas Cowboys Cheerleaders, has passed away at the age of 96. Her death marks the end of an era for the famed performance group.
Brock founded the squad, then known as the Dallas Cowgirls, in 1960. At the time, she envisioned a more dynamic and visually striking cheerleading unit that would elevate the entertainment aspect of professional football games. The initial concept aimed to bring a new level of professionalism and performance to the sideline entertainment.
She served as the director of the Dallas Cowboys Cheerleaders for 15 years, from its inception in 1960 until 1975. During her tenure, Brock shaped the team’s image and performance standards, laying the groundwork for the squad’s future success and widespread appeal. She oversaw the transition and evolution of the team through various stages of its development.
The Dallas Cowboys Cheerleaders have since become an integral part of the NFL’s brand, known for their distinctive uniforms and synchronized routines. Brock’s vision established a precedent that influenced cheerleading and performance teams across various sports and entertainment industries. Specific details regarding the circumstances of her death were not immediately available.
Story summarized from the original created by Stephanie Frazier on www.foxcarolina.com, see more information here.
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