A unique blend of style, technology, and efficiency combines to deliver an all-new Mitsubishi Motors battery electric vehicle for the North American market

• All-new battery EV sales to start in October
• First all-new vehicle to debut under Momentum 2030 business plan
• Comprehensive product renewal strategy brings expansion into new vehicle segments, including intent to re-enter the pickup truck segment
• Consumer choice for future models and technology at the heart of product plan; powertrain choices will include ICE, mild-hybrid, full-hybrid, plug-in hybrid and battery electric

FRANKLIN, Tenn., Oct. 6, 2026 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) today announced pricing for the 2027 Mitsubishi Eclipse Sportback, an all-new electric vehicle (EV) that will launch in the U.S. in October, starting at a manufacturer’s suggested retail price (MSRP) of $37,745¹. Exceptionally well equipped, Eclipse Sportback will offer only one option, the Technology Package, priced at $2,600.

Offering up to 282 miles of range on a single charge from its 75 kilowatt-hour (kWh) lithium-ion battery, Eclipse Sportback is a key proof point of the company’s North American business plan, Mitsubishi Momentum 2030. All Eclipse Sportback models offer both Level 1 and 2 charging with the SAE J1772 format, and Level 3 with Tesla’s NACS format, making charging easy at home and on the road.

No newcomer to the EV space, Mitsubishi Motors’ journey with EVs began in 1966, and continues to this day through both its award-winning plug-in hybrid technology and pure battery-electric vehicles.

The company’s Momentum 2030 plan is defined by four key points:

• A path to electrification
• A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
• A path to a modernized retail sales model
• A path to network expansion and sales growth

Through this plan, the company has committed that at least one new or completely refreshed vehicle will debut each year between fiscal 2026 and fiscal 2030, and that new vehicles will be introduced across more segments. Following the launch of Eclipse Sportback, early 2027 will see the debut of an all-new rugged, off-road derivative of the Outlander SUV, and in the future, other new models are planned. Central to the North American strategy is an expanded focus on adventure-oriented and off-road-capable vehicles, addressing a customer shift toward more rugged and versatile vehicles.

Additionally, Mitsubishi Motors also intends to re-enter the pickup truck segment in North America through its collaboration with Nissan, further expanding the brand’s reach and relevance in the U.S.

Positioning the company for the future, Mitsubishi offers a full range of powertrain technologies: gasoline-fueled internal combustion engines, mild-hybrid systems that introduce electrification to increase driving efficiency, plug-in hybrid systems that offer the best of both electric and gasoline power sources, and pure battery-electric-powered EVs.

Customer choice is the reason behind this, as the company knows no two customers are the same, nor are the reasons for the decisions they make when purchasing a new vehicle.

Additionally, Eclipse Sportback sets itself apart from the competition as it joins the rest of the Mitsubishi Motors lineup in offering Mitsubishi Motors Confidence. Mitsubishi Motors Confidence is comprised of one of the industry’s leading warranties, including a 10-year/100,000-mile powertrain and battery limited warranty, eight-year/100,000 mile battery capacity warranty, five-year/60,000-mile new vehicle limited warranty, seven-year/100,000-mile anti-corrosion/perforation limited warranty, two-year/30,000-mile limited maintenance program, and five-year/unlimited-mile roadside assistance program.

For more information on the full lineup of Mitsubishi vehicles, visit https://www.mitsubishicars.com/.

Disclaimers

1. MSRP does not include destination fee of $1,995, $2,120 in Hawaii/Alaska. Dealer sets final selling price; see dealer for details.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 300 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA’s five-year business plan – “Momentum 2030” – outlines the brand’s mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today’s four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

For more information on MMNA, visit media.mitsubishicars.com.

Contact
Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com, Mobile: 615-970-8395

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SOURCE Mitsubishi Motors North America, Inc.