PARIS, Aug. 24, 2026 /PRNewswire/ — Valentino Beauty unveils the Vendetta Campaign – its new Prestige fragrance duo – fronted by Dakota Johnson and Alexander Skarsgård, and brought to life through the cinematic direction of Romain Gavras and the photography of Inez & Vinoodh. Conceived as an ode to emotional intensity and unapologetic connection, the campaign explores contemporary intimacy as something instinctive, magnetic and defiantly free.             

The Vendetta campaign emerges as a statement: a return to passion as a disruptive and transformative force. Rooted in the idea of intensity against conformity, the campaign speaks to a generation seeking depth, sensation and authenticity in their connections.

A STORY OF TWO SOULS, BOUND BY INSTINCT                                      

At the heart of the campaign is a magnetic duo, drawn together by impulse. Their relationship unfolds with subtle tension and emotional depth, revealing an intimacy that is instinctive, understated, and undeniably conscious. Portrayed by Dakota Johnson and Alexander Skarsgård, the Vendetta lovers embody a modern archetype: two partners orbiting one another, united by a shared irreverence and a sense of freedom found only through mutual recognition.

Together, they drift through a world that feels both hushed and heightened, suspended between reality and reverie. Their connection is intimate and visceral, defined by constant tension – not as conflict, but as an energy that fuels their journey and ultimately binds them together.

THE ROAD OF UNSTOPPABLE PASSION                               

Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign unfolds as a journey shaped by instinct, desire and emotional intensity.             

Set between sunlit landscapes and shadowed interiors, the narrative follows the duo across an unfolding escape, an inward journey where love becomes both rebellion and refuge. The camera remains in constant motion on the road, mirroring the volatility of their connection, while intimate close-ups capture the subtle gestures that define their bond.

Shot on 35mm film, the visual language balances timeless elegance with contemporary tension. An iconic soundtrack, It’s a Sin by Pet Shop Boys, underscores the narrative, reinforcing the campaign’s central theme: passion as an act of defiance.

Throughout the campaign, Valentino’s signature red emerges as a symbolic thread, appearing in fleeting yet deliberate moments. A dress, a gesture, a detail, each instance becomes charged with meaning, evoking passion, sensuality, and the tension of what is yet to unfold. This restrained use of color mirrors the controlled and precise nature of the narrative itself, resulting in a visual world where every element contributes to a growing sense of intensity.

The campaign imagery extends this vision into still form, balancing cinematic movement with sculptural composition. The duo appears suspended between intimacy and momentum, two forces in constant interplay.

A NEW CHAPTER FOR VALENTINO BEAUTY

With Vendetta, Valentino Beauty introduces more than a fragrance. It establishes a new emotional territory. As both a scent and a story, Vendetta reflects a shift in perspective and a significant evolution in the Valentino Beauty fragrance universe.             

Conceived as a dual expression of passion, Vendetta unfolds through two distinct yet complementary olfactory signatures. Vendetta Donna, created by master perfumer Dominique Ropion in collaboration with Andrew Everett, is a floral gourmand woody scent built around the most carnal expression of tuberose. At its heart, the exclusive Tuberose Osmobloom™ reveals a luminous, creamy radiance, both solar and deeply sensual. A vibrant red orange nectar accord introduces a juicy, slightly salted brightness, before settling into an enveloping sandalwood base that leaves a warm, intimate trail on the skin.             

Vendetta Uomo, composed by master perfumer Marie Salamagne, is a woody spicy gourmand fragrance defined by contrast and texture. It opens with a sparkling shot of ginger CO2 extract from Peru, layered with fresh Italian citrus, creating an immediate sense of brightness and energy. At its core, a cinnamon liquor accord unfolds with addictive warmth, enriched by a blend of spices that amplify its sensual intensity. The base reveals a structured patchouli essence paired with modern carnal woods, forming a bold yet controlled signature that lingers with depth.

Through the campaign, Valentino Beauty invites a new generation to embrace emotion without restraint, and to rediscover the power of feeling deeply.

About Valentino Beauty

Rooted in Roma, Valentino Beauty celebrates authentic individuality through its signature codes of Color, Cool, and Couture. The brand empowers individuals to express their truest selves with confidence, offering vibrant hues, sensorial textures, and curated design. An inclusive, celebratory vision of beauty emerges: extraordinary, expressive, and uniquely personal.

For more information about Valentino Beauty visit www.valentino-beauty.us.

PR CONTACT:

Valentinobeauty@infinitycreativeagency.com

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SOURCE Valentino Beauty