Joe Trippi and Lever Communications Team Join Amygdala’s Board of Advisors

WASHINGTON, Aug. 24, 2026 /PRNewswire/ — Amygdala www.amygdala.com, the first enterprise-grade, Neuroscience + GenAi platform built for political campaigns, announced today that Democratic campaign operative and movement politics veteran Joe Trippi has joined its Advisory Board.

Amygdala has developed a first-of-its-kind platform based on blending the neuroscience and the Amygdala response to win elections. “NeuroPolitics” models how voters feel in their non-conscious, and not what they say. Amygdala generates Polling, Messaging and Positioning strategies engineered to persuade and activate voters and donors.

Trippi will bring his decades of political experience helping guide Amygdala along with his veteran campaign team at Lever Communications, including partner and campaign strategist Alex Shashlo. Trippi is currently engaged by multiple statewide battleground races and several Congressional races, along with serving as a senior advisor to the Lincoln Project where he helps direct campaign strategy.

Trippi said, “I believe in leveraging the best technology and aligning it with political movements. Social networks are driving division and fear in our politics and it’s time we fight back with cutting edge neuroscience.”

“I feel as if I have been a voice screaming in the wilderness about how candidates must appeal to more than reason – but primal emotion to activate voters. Understanding and triggering this neural emotion pathway will win both the midterms, and the general election,” said Trippi. 

Amygdala was launched by a team of former Nielsen research executives, neuroscientists and political scientists, GenAi engineers, and physicists, from U.C. Berkeley, and political campaign veterans in Washington, DC and Wisconsin. Amygdala is currently providing strategy, polling and messaging for gubernatorial, state senate, and house and U.S. Congressional election campaigns, said the founders.

“Emotions win elections,” said Dr. Robert Tatterson, co-founder and CEO. “At Amygdala we believe the solution creates neural alignment with the electorate. By utilizing deep neuroscience-backed algorithms powered by AI and Voter Digital Twins – models of voters – campaigns can move beyond the blunt guesswork of traditional polling and message testing. When we understand the cognitive pathways of the electorate, we will speak to it with a clarity that has been missing.”

Amygdala has established offices in San Francisco, Washington, and Milwaukee/Chicago. Amygdala’s campaign clients are now in the highly contested Midwest region. Tatterson is a former tech and R&D executive who has more recently run for office and supported other candidates and organizations in the Midwest. Devin Pracar is a founder and strategist.

“That is the larger lesson for candidates and campaign managers looking toward the midterms,” said Pracar, co-founder of Amygdala. “Attraction and activation are neural mechanisms beyond simple logic and reason, especially among GenZ voters, millennials, and seniors.”

Demonstrated success was in the recent Wisconsin Gubernatorial Primary where Amygdala was the single poll that predicted the upset winner. Cost, time efficiency, and accuracy are at the foundation of Amygdala’s Neuroscience-centered approach, said the founders.

Amygdala offers software as a service platform to individual campaigns on a monthly subscription basis. Subscriptions are also available to political consulting firms and other campaign managers. For more information or to schedule a demonstration, please visit: www.amygdala.com 

Contact:

Mike Smith

Chief Political Officer

Amygdala

703-623-3834

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SOURCE Amygdala