Vagaro, the leading software platform for beauty, wellness, and fitness businesses, today announced a partnership with bex+Co.®, the Shared Workspace Salon™ built to support independent beauty professionals.

The partnership brings together two companies focused on giving beauty professionals greater ownership over their businesses. Through Vagaro, bex+Co. professionals will have access to technology designed to help them manage and grow their businesses, including a new and unified stylist directory that will make it easier for clients to discover and book independent professionals across bex+Co. locations.

The partnership is built on a shared belief that independence and support should go hand in hand, giving professionals the tools and visibility they need to grow on their own terms.

What Do Independent Stylists Get Through the Vagaro and bex+Co. Partnership?

Independent beauty professionals are responsible for much more than delivering a great service. They are also managing their schedules, attracting new clients, building loyalty, processing payments, marketing their businesses, and creating experiences that keep clients coming back.

Vagaro brings those functions together within one platform, giving bex+Co. professionals tools for online booking, scheduling, payments, client management, marketing, reporting, and more.

Just as importantly, Vagaro gives professionals additional opportunities to be discovered and get booked. Through the Vagaro Marketplace, businesses can reach a network of more than 52 million potential clients, creating another path for independent professionals to connect with new customers and turn discovery into appointments.

For bex+Co. professional stylists and independent pros, that means the freedom to continue operating their businesses independently while gaining access to technology designed not only to simplify day-to-day operations, but to support long-term business growth.

In fact, Vagaro helped hair professionals acquire more than 2.7 million new clients over the past 12 months alone.

How Do Clients Find and Book a bex+Co. Stylist?

While each bex+Co. professional continues to own and operate their individual business, the partnership creates a more connected experience across the broader bex+Co. network.

The new stylist directory, powered by Vagaro, will give clients a centralized place to explore bex+Co. locations, discover individual professionals, learn more about their services, and book directly with the professional who is right for them.

The result is a digital experience that strengthens the larger bex+Co. brand without taking ownership away from the individual businesses operating within it.

“Independent stylists want ownership over their businesses, but ownership shouldn’t mean having to build every piece of the infrastructure themselves,” said Fred Helou, CEO at Vagaro. “bex+Co. has created a model that gives hair professionals autonomy while still surrounding them with community and support. Vagaro allows us to extend that model digitally, giving these professionals the technology and visibility to help them attract clients, build stronger relationships, and grow.”

What Tools Do bex+Co. Stylists Get with Vagaro?

The partnership also gives bex+Co. professionals access to the same Vagaro platform used by independent beauty, wellness, and fitness businesses around the world.

Professionals can rely on Vagaro’s pricing model and robust feature selection to ensure they aren’t paying extra for tools they don’t necessarily need, while tailoring their experience to best fit their business model.

Essentially, as independent hair professionals’ businesses grow, Vagaro’s tools grow alongside them.

“Growing beauty professionals has always been at the heart of bex+Co., which is why partnerships with companies that believe in supporting independent business owners matter so much to us. Vagaro gives our members tools to work more efficiently, protect their time, and create more opportunity to grow the businesses they’ve worked so hard to build,” said Bex Irvine, Founder of bex+Co.

Together, Vagaro and bex+Co. are creating a model where independence and connection can coexist, professional stylists maintain ownership of their businesses, clients have an easier path to discovery and booking, and technology helps turn that visibility into sustainable growth.

About Vagaro

Vagaro is the leading salon, spa, and fitness software, serving hundreds of thousands of professionals worldwide. Vagaro simplifies business management, credit card and payment processing, and makes it easy for businesses to grow their clientele on a modern consumer marketplace. Vagaro’s a-la-carte options and affordable pricing provide a unique level of scalability, making it suitable for businesses of all sizes, from the solopreneur to enterprise franchises. Simple, innovative, and reliable, Vagaro empowers beauty and wellness professionals to excel in a digital age.

About bex+Co.

bex+Co.® is a Shared Workspace Salon™ built for independent beauty professionals who want to own their business and still feel supported. Founded by beauty professional Bex Irvine in Austin in 2015, bex+Co. was created to give beauty pros another way to work. A place where independence, community, and a beautiful client experience can all exist under one roof. Through the bex+Co. Beauty Pro Membership, members have access to an elevated luxury workspace, community, education, and operational support while maintaining ownership of their independent beauty business. They control their own schedule, pricing, policies, and client relationships. It’s independence with community. Freedom with support. And a space designed for beauty professionals to build a business that feels like their own.

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