Charlotte Hornets Partner With Gray Media to Expand Broadcast Reach Across Carolinas

Greenville Spartanburg Asheville Anderson, SC, September 23, 2026 —

The Charlotte Hornets have announced a new partnership with Gray Media, a media company with a significant presence in the Carolinas. This collaboration aims to enhance the accessibility of Hornets game broadcasts for fans throughout North Carolina and South Carolina.

The agreement between the NBA team and Gray Media is designed to leverage Gray Media’s extensive network of local television stations and digital platforms. This strategic alliance is intended to bring more Hornets games to a wider audience, ensuring that fans across the Carolinas can more easily follow their team’s season.

Specific details regarding the expanded availability, including which Gray Media stations will carry the games or any changes to existing broadcast schedules, were not immediately provided. The timeline for the implementation of these expanded broadcast options also remains to be detailed.

This partnership signifies an effort by the Charlotte Hornets organization to connect with its fanbase more effectively by overcoming potential viewing barriers. Gray Media’s established regional footprint is expected to play a key role in achieving this objective, potentially reaching viewers who may not have had consistent access to game broadcasts previously.

Further announcements regarding broadcast schedules, station lineups, and viewing options are anticipated as the partnership develops.

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